FABCA Logo Design

The French American Business Council of Austin (FABCA) wanted a new logo to illustrate their mission of “bridging” France and Austin. I incorporated the outline of the 360 bridge in Austin and chose a sans typeface for the text to compliment the large curve of the bridge. I wanted the final design to be clean and modern, and the saturated royal blue invokes dignified French and Texan vibes I designed & copywrote for an ad which was promoted at a recent business summit. The background photo of the bridge was chosen as a nod to the logo.