This logo was created for The Table Market + Culinary Studio in Fort Worth. Envisioned by a group of culinary enthusiasts, The Table is a combined retail market and culinary studio dedicated to showcasing a variety of products, as well as hosting cooking classes and catering for private events. The client's only request? "Use orange."
I chose to use a wide slab-serif typeface with a retro, but sleek feel as a nod to their revitalized space in the historical Southside district. An artist's rendering of the space shows one large table, so I wanted the logo to reflect that simplicity. I found that "The Table" is an exceedingly popular name among all sorts of groups and businesses, but the eye-catching typeface and punch of bright orange help elevate the logo above its competitors.
Using a mix of provided and stock photography, I was able to create a stand-out brand identity, complete with a business card, product label, and social media graphic mockups, as well as a Style Guide that represent the uniquely talented group behind The Table Market + Culinary Studio.
Here's the basic style guide for The Table Market + Culinary Studio, created because I enjoyed the freedom to develop design concepts and create an entire brand identity on par with the clients' other businesses.